Pro Crazy
Pro Crazy
Aurasma Virtual Browser and virtual world hands-on (Engadget)
Watching Aurasma in action is very impressive, it _is_ tech that looks like
magic. Aurasma is software that picks out objects, shapes, symbols -- which
are called triggers -- with its Virtual Browser and understands what they are.
Once the trigger is recognized, relevant content gets pushed across to the
user using enhanced reality. For example, we have a look at a $20 bill during
our demo and the bill in the phone display starts to deconstruct ending in
some pretty serious rah rah sis boom bah. Aurasma is getting traction in
advertising and we can only see this growing, it is really addictive fun.
Users can grab the app free on either iOS or Android -- another mobile
platform is coming with a name that doesn't rhyme with BlackBerry -- and get
playing and creating. Aurasma also has a pro version -- also free -- with much
more serious development tours for folks that really want to stretch its
boundaries. Aurasma has been around for a while now but this is the first
chance we've had a demo and we were very impressed. Click through to see money
do crazy things and a ...
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